Consider yourself very easy WordPress, but still not befriended with SEO? This is fine because he is not a very stable type of man. Google search algorithms are changing all the time, and sometimes it is really hard to maintain rankings. In this article, we will help you get rid of this problem and take a look at warning signs that your WordPress website is not SEO friendly. Pioneer, pioneer, right?
So, what exactly is SEO? SEO optimization or search engine optimization or simply SEO search functions is a complex of targeted tasks to increase the visibility of your website on the page. The more you get on that page’s list, the more traffic you get. Basically, SEO is everything you do to build a website with relevant Google-friendly content so that it can better evaluate your project.
One more thing to keep in mind while searching for this topic – SEO score. This is a grade that you got in school after all the tests, except that there is no test in the web world. Your only test in the results list is your own place. Fewer users will proceed from the first page because most likely they will get all the important information faster. Here is a good tool to see the SEO score of one of your pages.
By the way, it is not only content that pays attention to search bots. When they are examining your website, page by page, they see many things that can slide your mind. To know exactly which? Well then, don’t wait!
Are the 7 warning signs for your WordPress website not SEO friendly?
1.) Loading Time
Have you ever felt encouraging a website that had a turtle activity? I bet you did. There is nothing more annoying than seeing a white screen with a small thrower in between, indicating that you need to wait a little longer. Statistics claim that most people leave the website if it loads more than 3 seconds. Imagine how much traffic you can lose with just an extra second of loading!
There can be many reasons for slowing down. However, the most popular speed killers in terms of WordPress are heavy, non-optimized images. Marketers say that it is better to put one or two pictures in your article body to enhance the user experience. But what if the interactive content is what shakes the boat?
There is a remedy for such cases, or it is better to say a plugin. WP Smush is undoubtedly the best among image optimization plugins. It can resize and compress your pics as well as remove all unnecessary hidden image data. Smush is capable of handling JPEG, PNG and GIF formats without damaging the quality of images. This WordPress wonder will customize every image in any plugin or theme installed on your site. And the cherry on top – add-on too, fully integrates with other WP plugins such as WP Offload Media Lite for Amazon S3 and DigitalOcean Spaces or NextGen Gallery to improve your web performance even more.
Try it and see how the speed of the website is increased at least twice! You can check the loading time with the help of GTMrixrix tool, it creates a complete list of problems and gives you an indication of how to solve them. Also, feel free to explore more of the various image optimization tools and plugins, check the EWWW Image Optimizer or Lazy Load.
2.) Responsive Design
This is the era of smartphones! People are using everything for internet surfing and first of all. More than half of Internet users start their search via phone instead of the desktop as it is easy and time-saving. And now, try to get their shoes: open a non-mobile-friendly website on your phone and how many seconds are you willing to spend in a time where every piece of content seems absurd. That’s right, no one wants to go there.
And once again, you are lucky, a web project powered by WordPress. This WP directory boasts lots of free responsive themes. There are many, with the help of which you can convert your website into candy not only through phone but also tablets and laptops. Create a portfolio, magazine, blog, or a business website, without worrying about your “mobile” user response. In addition, many of the themes listed include special widgets. Thus, you can, for example, customize titles, call in areas of action or services according to your personal taste.
You can always check whether the design of your current website is mobile responsive or not. I think Google can better satisfy you.
3.) URL Structure
As a rule, the URL of each of your pages indicates what it is about. It should contain relevant information about its contents, so not only the reader, but also a search bot, can understand the details properly. Google “reads” a link like yours and will read the titles of articles deciding whether it is worth further investigation. You can make this task easy for all your visitors, just make sure that first of all, important keywords are shown in the URL. And also, the link name coincides with the title of the page.
As WordPress is super user-friendly, it is as easy as ABC to manage your URLs. Go to the admin board of your WP site, choose Settings, then Permalinks and you will see a list of different URL types.
By error, the “name and day” option is chosen. This appears to be a good, yet not perfect for SEO URL type. Such links contain the domain name and the exact publication date. Trust me, there are much better options, such as “post name”! By selecting this you will be able to customize the link name, so it also shows the information of content topics. Another option to consider is the “custom structure” that is suitable for huge, enterprise-sized websites when there are lots of sections with tons.
In addition, URL modification is also available when adding posts directly. After entering your title, you will see that the URL line appears directly. Check if this is relevant and click “Edit” if you want to change something.
Also, I would highly recommend installing the Yoast SEO Plugin for all those who want to increase their WP performance. This not only gives you the opportunity to modify the slag of the URL but also presents you with hints to make the content SEO friendly.
4.) Keyword Stuffing
Let’s start with the very notion of keywords, what exactly are they? Therefore, keywords are essential pieces of information, ideas centered in phrases/words that give you general details about the type of content presented. What words or word combinations do you expect to find in the text about the bakery? That’s right, there are cakes, muffins, macaroons, scones, and cookies. But you definitely won’t see bags, purses, and suitcases! Because it is irrelevant.
Google and other search engines pay attention to the number and quality of keywords you use. The crawler with which “reads” your site. About a decade ago, when many SEO columns were in their early stages of erection, keyword stuffing was a very popular technique to become more visible in the web world. At the time, SEO algorithms were primitive and could be a good call to create similar keywords that were really close to each other. However, now it can turn into a disaster for your page rank.
Word counter helps in tracking the keywords of your article, even the long tail ones. It counts its number and thus it is so easy to control your text flow. Furthermore, with all the great pieces of advice above mentioned Yoast SEO Plugin can give you a hand in the overall keyword positioning.
5. ) Meta Description
Meta descriptions are small previews of your posts, their summaries are shown by search engines on the results pages. They give users some general clues about the content of your web project. Although they do not affect SEO scores, they certainly do it through click-through rates. The more people continue their searches on your site after reading your relevant snippet, the more popular you are in Google’s opinion.
How do you know that you have made a good meta description? Well, first of all, it should not exceed 320 characters. If your description exceeds that number, Google will simply cut it. Imagine how silly the incomplete phrase snippet would be. Then, it must contain the keyword that matches the keyword in the title of the page/post. This should include a call-to-action to grab your potential customers’ attention, just have them click that link! And yes, as every piece of qualitative material, it must be unique.
I know at least one thing, which can help you make a clean snippet, and I have already mentioned it. Can you guess That’s right, this is the famous Yoast SEO Plugin?
A meme revolves around WP plugins: “Oh, you are a WordPress developer? Tell me more about the thirty plugins you use. And I think that’s true because there are many thousands of add-ons in the WP directory And get confused from time to time to find the right one. But not in this case, the Yoast plugin kills 3 if not more birds with one stone (if not more). It also issues your snippet. Handles. By applying this add-on you can edit your meta description, follow super cool suggestions, and see how it looks on the search results page! Now, how awesome is that?
6.) Title Tag
Hearing About Title Tag? About news: Title Tag is more beneficial to include them in your SEO strategy asap! Title tags are the blue headlines of your post that are displayed on the results pages during your googling-shmoozing process. Like meta descriptions, they provide search engines with general information about what you specialize in. It should be relatively short, as Uncle MOZ says, up to 60 characters, coincides with the title of your post, and if it’s a landing page, for example, should reflect the main idea with the keyword inserted in it.
First of all, I recommend you to start with changing your site title if you have not done so. To do this, go to your WP admin board, choose Settings, then General. And the first line you see is the site title. Instantly modify it according to your web project style.
Unfortunately, by default WordPress does not allow its users to create custom title tags for any other page. However, you can do that after installing one of the best WP SEO plugins. By the way, not only does the Yoast plugin get all the votes, some consider All in One SEO to be a better option.
7.) Duplicate Content
Okay, I have similar articles scattered all over the internet. What’s the matter? Okay, duplicate content is another bad influencer that you don’t want when Google comes around. The reason that your SEO rankings are badly affected is that when they try to evaluate such pieces of content, search engines get confused. They cannot tell which is more relevant and which should be taken up in the result list. If the material is considered duplicate, however, it will undoubtedly be ranked lowest.
So what can you do to prevent the occurrence of duplicate content? Use 301 redirects to give crawlers the correct link for evaluation. If all copies are redirected to the original link, it gets ranked and the day is saved. An extra good technique to use is “real = canonical”. This piece of coding also allows you to mark whether, let’s say, the two links related to similarity are identical. This works if the same article, for example, can be accessed through different sources. Implement “real = canonical” and sit back while increasing your SEO score.
Considering all the signs mentioned, I believe there are many things that you can improve to increase your SEO score. Many of them could have been omitted when creating a web project, some of them seem insignificant for experienced users as well as web novices. Keeping the tips outlined, I hope you will be able to build a more robust SEO strategy and win Google’s heart in the end.